Since its inception in 1909, Ford has grown to become one of the UK's most popular manufacturers, often topping individual model registration charts (with the Puma crossover often being the most popular).
Its commercial arm has also grown in popularity, with the Ford Transit being a staple of British motoring.
As with most manufacturers, Ford is undertaking a shift towards a fully EV lineup, including fully electric and hybrid models.
Ford's core range includes two models, the Puma and Kuga, both pitched as urban crossovers with big shoes to fill, having to replace the massively successful Fiesta and Focus models, respectively.
As well as these, Ford offers a fully electric range, including the Explorer, Capri and Mustang Mach-E.
Whilst Ford, on the whole, performs better than their counterparts when it comes to depreciation, most models will still lose around 40% of their total value over three years.
Commercial models such as the Transit, as well as the ever-popular Fiesta, both hold their value better than most. Conversely, electric and hybrid models fare much worse, losing the bulk of their value in the first year of ownership.
Try our free Car Depreciation Calculator to better understand how much value your Ford could lose.
Ford Focus
Our customer purchased their Ford Focus for £16,600. After it was declared a total loss, their insurer paid out the current market value of £14,022, leaving a deficit of £2,400.
We paid the difference, thanks to their Ford Gap Insurance policy.
Ford Kuga
Our Ford gap insurance policy paid out £14,565 to a customer who initially bought their Ford Kuga for £36,168. Following a total loss, their motor insurer offered a settlement figure of just £22,053; we covered the difference.
Unfortunately, Fords are a primary target for thieves, topping the list as the UK's most stolen brand with over 8000 stolen in 2025.
With 3,511 stolen alone, the Ford Fiesta is the single most stolen car model in the UK.
There are three common types of GAP Insurance available for most cars, including Ford, which is most suitable, typically depends on your finance type, car ownership status and individual cover needs.
The main types of Ford Gap Insurance we provide are:
- Lease & Contract Hire Gap Insurance: Lease & Contract Hire Gap Insurance pays the difference between your motor insurance settlement figure and the amount outstanding on your lease finance balance. This policy is suitable for lease or 'PCH' cars only.
- Return To Invoice Gap Insurance: Return To Invoice, or 'RTI' as it's also known, pays the difference between your motor insurance settlement figure and the original invoice price of your vehicle.
- Vehicle Replacement: Vehicle Replacement Insurance, or 'VRI' covers the difference between your motor insurance settlement and the cost of replacing your vehicle.
We can also offer protection for the wheels, tyres and bodywork of your Ford. Find out more about: