Introduction
This Cookies Policy sets out the basis on which we, Motor Gap Limited, use cookies and similar technologies on or in relation to our website, www.directgap.co.uk (our website). This Cookies Policy is effective from 1st September 2020.
‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.
For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies.
Contents
- About Cookies
- List of Cookies Used
- Web Beacons
- Facebook Pixel
- How to accept or reject cookies
About Cookies
What are cookies?
Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.
Essential and non-essential cookies
Cookies can be classified as either ‘essential’ or ‘non-essential’.
Essential cookies: these are cookies that are either:
- used solely to carry out or facilitate the transmission of communications over a network; or
- strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.
Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to provide additional functionality on our website (‘functional’ cookies), analyse your behaviour on a website (‘analytical’ cookies) or to display advertisements to you (‘advertising’ cookies).
Session and persistent cookies
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
First and third-party cookies
Cookies can be classified as ‘first party’ or ‘third party’.
First party cookies: these are cookies placed on your device by our website domain.
Third party cookies: these are cookies placed on your device by third party website domains.
If you require further information about cookies in general, please visit www.allaboutcookies.org
Legal bases for processing
For essential cookies, our legal basis for processing is our legitimate interests in ensuring our site functions properly, providing you with the online services you have requested, and to facilitate any legal contract we hold with you.
For non-essential cookies and other technologies, our legal basis for processing is your consent which you give by using our website and not rejecting cookies set out in the instructions found below (How to accept or reject cookies).
List of cookies used
We use the following cookies on or in relation to our website:
|
Name of Cookie
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Essential or Non-Essential?
|
Type of Cookie
|
First or Third Party?
|
Session or Persistent?
|
Expiry Time
|
Purpose
|
|
ASP.NET_SessionId
|
Essential
|
User state preservation related
|
First party
|
Session
|
End of browser session
|
This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.
|
|
MUID
|
Non-Essential
|
Functional (security)
|
Third party
|
Persistent
|
1 year
|
Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
|
|
CONSENT
|
Non-Essential
|
Functional (consent related)
|
Third party
|
Persistent
|
20 years
|
Google consent setting cookie.
|
|
_cfduid
|
Non-Essential
|
Functional
|
First and Third party
|
Persistent
|
1 years
|
Used by the content network, Cloudflare, to identify trusted web traffic.
|
|
lang
|
Non-Essential
|
Functional
|
Third party
|
Session
|
End of browser session
|
Remembers the user’s selected language version of a website.
|
|
_hjIncludedInSample
|
Non-Essential
|
Functional
|
First party
|
Session
|
End of browser session
|
Determines if the user's navigation should be registered in a certain statistical place holder.
|
|
_hjIncludedInSample
|
Non-Essential
|
Functional
|
First party
|
Session
|
End of browser session
|
Determines if the user's navigation should be registered in a certain statistical place holder.
|
|
test_cookie
|
Non-essential
|
Functional
|
Third party
|
Session
|
End of browser session
|
Used to check if the user's browser supports cookies
|
|
bscookie
|
Non-essential
|
Functional
|
Third party
|
Persistent
|
2 years
|
Used by social media for social integration including share buttons and ad tags
|
|
bcookie
|
Non-essential
|
Functional
|
Third party
|
Persistent
|
2 years
|
Used by social media for social integration including share buttons and ad tags
|
|
_gat
|
Non-essential
|
Functional
|
First party
|
Session
|
End of browser session
|
Used by Google to throttle the request rate.
|
|
_ga
|
Non-essential
|
Analytical
|
First party
|
Persistent
|
2 years
|
To distinguish website visitors.
|
|
_gid
|
Non-Essential
|
Analytical
|
First party
|
Session
|
End of browser session
|
Generates statistical data on how a visitor uses the website.
|
|
__utma
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
Collects data on the number of times a user has visited the web site as w ell as dates for the first and most recent visit. Used by Google Analytics.
|
|
__utmb
|
Non-essential
|
Analytical
|
Third party
|
Session
|
End of browser session
|
Registers a timestamp with the exact time of when the user leaves the web site. Used by Google Analytics to calculate the duration of a web site visit.
|
|
__utmc
|
Non-essential
|
Analytical
|
Third party
|
Session
|
End of browser session
|
Registers a timestamp with the exact time of when the user leaves the web site. Used by Google Analytics to calculate the duration of a web site visit.
|
|
__utmz
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
6 months
|
Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.
|
|
__utmt
|
Non-essential
|
Performance
|
Third party
|
Persistent
|
10 minutes
|
This cookie is set by Google Analytics to throttle the request rate.
|
|
BizoID
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
29 days
|
Used as a LinkedIn Ad analytics cookie
|
|
UserMatchHistory
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
29 days
|
Used as a LinkedIn Ad analytics cookie
|
|
OTZ
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
6 months
|
Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.
|
|
HSID
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
Used by Google to analyse user behaviour in connection with Google maps and Youtube on the website.
|
|
SAPISID
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
Used by Google to analyse user behaviour in connection with Google maps and Youtube on the website.
|
|
SID
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
Used by Google to analyse user behaviour in connection with Google maps and Youtube on the website.
|
|
SSID
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
Used by Google to analyse user behaviour in connection with Google maps and Youtube on the website.
|
|
APISID
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
Used by Google to store user preferences and information of Google maps and Youtube
|
|
OGPC
|
Non-essential
|
Analytical
|
Third party
|
Persistent
|
2 years
|
These cookies are used by Google to store user preferences and information when viewing pages with Google maps and Youtube on them.
|
|
_hjRecordingEnabled
|
Non-essential
|
Analytical
|
First party
|
Session
|
End of browser session
|
Hotjar Session Recorder - No personal data recoreded
|
|
lidc
|
Non-Essential
|
Analytical
|
Third Party
|
Session
|
End of browser session
|
Used by the social networking service, LinkedIn, for tracking the use of embedded services.
|
|
c_user
|
Non-essential
|
Analytical / Advertising
|
Third Party
|
Persistent
|
2 years
|
We use the Facebook to integrate our website with our page on Facebook.com. In doing so this causes some cookies to be created by Facebook that detect the number of "likes" and whether you are logged into Facebook or not.
|
|
|
|
|
|
|
|
|
|
xs
|
Non-essential
|
Analytical / Advertising
|
Third Party
|
Session
|
End of browser session
|
We use the Facebook to integrate our website with our page on Facebook.com. In doing so this causes some cookies to be created by Facebook that detect the number of "likes" and whether you are logged into Facebook or not.
|
|
spin
|
Non-essential
|
Analytical / Advertising
|
Third Party
|
Persistent
|
1 day
|
Facebook’s cookies are used to share articles and to interact with them.
|
|
datr
|
Non-essential
|
Analytical / Advertising
|
Third Party
|
Persistent
|
2 years
|
We use the Facebook to integrate our website with our page on Facebook.com. In doing so this causes some cookies to be created by Facebook that detect the number of "likes" and whether you are logged into Facebook or not.
|
|
sb
|
Non-essential
|
Analytical / Advertising
|
Third Party
|
Session
|
End of browser session
|
We use the Facebook to integrate our website with our page on Facebook.com. In doing so this causes some cookies to be created by Facebook that detect the number of "likes" and whether you are logged into Facebook or not.
|
|
fr
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
3 months
|
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers
|
|
AID
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
1 year
|
Google uses these cookies, based on recent searches and interactions, to customise ads on Google websites.
|
|
NID
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
6 months
|
Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
|
|
IDE
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
1 year
|
Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user.
|
|
1P_JAR
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
1 month
|
Google cookie used to gather website statistics, and track conversion rates.
|
|
personalization_id
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
2 years
|
Twitter cookie used for ad personalisation purposes
|
|
guest_id
|
Non-essential
|
Advertising
|
Third party
|
Persistent
|
2 years
|
Collects anonymous data related to the user’s visit to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service
|
|
_uetsid
|
Non-essential
|
Analytics
|
Third party
|
Persistent
|
1 day
|
This cookie is used to collect analytical information about how visitors use the website. This information is used to compile report and improve the site.
|
|
_fbp
|
Non-essential
|
Advertisement
|
Third party
|
Persistent
|
2 months
|
This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
|
Web Beacons
We and any marketing companies we use also embed web beacons in our marketing emails and/or on our website. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information. Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon. Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.
Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).
Facebook Pixel
We use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.
Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy
How to accept or reject cookies
There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below.
You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org
Accepting or rejecting cookies
Browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox?redirectlocale=en-US&redirectslug=Clear+Recent+History
- Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
- Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
Existing cookies
To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.
Google Adsettings
You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:
- unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and
- switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).
Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996
Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout
Facebook Pixel
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:
European Interactive Digital Advertising Alliance Tool
You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.